Taylor Swift sent her loyal fans into a frenzy as she revealed her explosive video for new single Look What You Made Me Do at the MTV Video Music Awards on Sunday.
And now the hidden meanings behind the video's scenes have been uncovered.
Thebrazen singer takes aim at her enemies with savage references to her feuds with Katy Perry and Kim Kardashian.
There's also subtle references to the breakdown of her highly publicised relationships with Tom Hiddleston and Calvin Harris. Here's all the hidden messages explained...
R.I.P Taylor Swift
The video begins with Taylor rising from the dead as she wants to kill her public image.
But if you look closely, as the zombie version of the pop star crawls from the grave, the tombstone next to hers is for Nils Sjöberg - the pseudonym she used for a song she wrote for ex Calvin Harris.
Last year, Taylor ended up at war with her ex-boyfriend Calvin after she moved on to Tom Hiddleston within days and took public credit for co-writing his hit This Is What You Came For - despite previously keeping her involvement a secret.
"I know you're off tour and you need someone new to try and bury like Katy ETC but I'm not that guy, sorry. I won't allow it," fumed Calvin.
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